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Monday Musing: Hacking, Creativity And Cool

April 2, 2012

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There’s a cinema ad I see sometimes… I think it’s for a phone or something. So, a singular failure as an ad, but as an inspiring piece of film-making it hits the nail on the head. It basically shows people (mainly young and pretty people, but you can’t expect social realism in a phone ad) going about their daily lives, finding ways to be creative about what they do, finding modes of jouissance in the banalities of their existence, be it dancing while ironing, putting detailed artwork in the suds of a partially washed car, parking a bicycle by jumping off it moments before it lands in the rack, breakdancing with an ad-board strapped to their back …